“WE HAVE A PASSION FOR ARTISANAL PIECES AND AN EYE FOR THE TRULY UNIQUE AND REFINED. USING THE HIGHEST QUALITY MATERIALS WE WISH TO CREATE TIMELESSLY ELEGANT JEWELLERY AND ACCESSORIES FOR THE DISCERNING WOMAN”
Inspired by the floral beauty and fragrance from her home country the Netherlands, it was almost a natural instinct for Selina to use these key elements in her creative endeavour.
One day, as she was getting ready to go out, the doorbell rang. Selina received a beautifully fragrant bouquet of flowers, as she held the jewellery she was about to put on, in one hand. It was at that moment when inspiration struck and the idea to combine perfume and jewellery was first planted.
A well-travelled woman with Swiss roots, Selina celebrates her heritage by incorporating her values of high quality and elegance into the creation of Senti Fiori. It was important that the jewellery be unique, hallmarked and of a limited release as well as being made of precious metal and produced in Europe. Selina wanted to create more than just a versatile flower accessory - it was about creating an experience that brings joy to the the wearer, young and old, for many years to come.
Sarah embarked on the creative journey alongside her mother through their shared passion for flowers, fragrance and fine jewellery. She plays an important role in the design and colour aesthetics of Senti Fiori, and like her mother, has artistic talents and loves to travel. Naturally, her passions are a key influence to the evolution of Senti Fiori.